March 24, 2021
Performance Bounce - Beyond the 3 second rule
Let’s talk about performance bounce.
tl;dr performance bounce is about users, single-number summaries (such as core web vitals speed index) are about seo ranking and benchmarking. These two concepts have overlap, but need to be separated.
Beyond the 3 second rule The axiom that the likelihood of bounce increases beyond the 3 second mark has driven web performance into the business domain. Like every good movement, performance needed a starting point, and that was it. ...read more